Louis Berny

Uniqueness in mass production

This dissertation questions the trajectory of wabi-sabi, the Japanese aesthetic of imperfection, from sensibility rooted in artisan skill and time as it has been experienced to how it is integrated into contemporary industrial design. It asks a central question: what does uniqueness become that seems to be imperfection that can be reproduced? Between Tanizaki, Koren, Benjamin, Deleuze and the Zara Home × Axel Vervoordt case study, it proposes to consider the “mass-produced uniqueness” as a field of tension between aura and mockery, authenticity and brand strategy.

Teachers

Augusto Antonio Viola

Keywords

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L’industrie peut-elle dépasser le stade du simulacre pour retrouver la vérité du geste ? Ne pourrait-on pas suggérer à l’industrie d’adopter un processus intégrant une part d’aléatoire réel ?

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Louis Berny

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