The word “magic” invokes a unique kind of imagination in each of us. An imagination that is constantly questioning, so surprising and awe-inspiring are its many forms. All too often this abundance, which is endlessly and at times madly diverse, has imprecise, corrupted, exaggerated and clichéd results. This apparent art, to which we attribute the power of obtaining surprising and awe-inspiring effects, sparks genuine debate on our ways of designing and producing in an increasingly standardised, connected, globalised, hectic, ignorant world, infected by a generalised system that is growing ever distant from humans, our senses and our intellect. A phantasmagoria of one-upmanship in which everything is jumbled together, with clarity, sense and subtlety making way for disillusionment.
