More than just a beauty product, perfume in this case is seen as an art of living, a ritual that engraves the body in space, from the Versailles-style boudoir to contemporary advertising screens. This dissertation traces the passage of a perfume anchored in dedicated rooms, boudoirs, rooms with a wash basin, and dressing tables to a perfume that has become a nomadic object, concentrated in the bottle, then staged by the marketed image. Throughout this journey, a story is written of luxury, bottle design and advertising campaigns that shape olfactory imaginations. The female figure occupies a central place here: from the subject of an intimate ritual to an object that is contemplated, captured through Erving Goffman’s analysis grid.