The “Sensory essence” project aims to demystify the art of perfume by highlighting independent perfumers. It proposes to create an iconic venue in Grasse, a historic perfumery town, by transforming the Villa Saint Georges, a 19th-century residence, into an innovative space. Its vast gardens would allow for the extraction of plants grown on site. The site would include laboratories, lectures and a shop dedicated to local craftspeople. To ensure its financial viability, immersive themed stays in the world of perfumery would be offered. The architecture of the venue would reflect the evanescent beauty of fragrance, offering a unique experience to visitors and supporting the local economy.
