The luxury of tomorrow is human interaction, proximity and the dynamism of cities. In the hotel industry, where guests stay for tourism or for business, two major needs are emerging: an immersion in local culture and a professional environment that allows them to work on site. Sofitel is drawing inspiration from the quarter-hour city model to evolve into a living space, by reinterpreting urban scenography within its spaces and inviting locals to enhance its ecosystem. The French art of living is showcased by a food market, along with cultural and professional activities centred on wine, whether entertaining or educational. This is how we create a multitude of open and complementary planes with specific uses.