{"id":45261,"date":"2025-07-13T19:14:03","date_gmt":"2025-07-13T17:14:03","guid":{"rendered":"https:\/\/diploma.ecolecamondo.fr\/memoire\/theo-golstein\/fruiterie\/"},"modified":"2026-02-03T18:41:53","modified_gmt":"2026-02-03T17:41:53","slug":"fruiterie","status":"publish","type":"dissertation","link":"https:\/\/diploma.ecolecamondo.fr\/en\/memoire\/theo-golstein\/fruiterie\/","title":{"rendered":"The Fruit Stall"},"content":{"rendered":"
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Dans le cadre de mes recherches, j’ai collect\u00e9 plus de 50 sacs en papier kraft diff\u00e9rents chez des marchands de fruits afin d’\u00e9tudier la culture visuelle des fruiterie<\/em>\n<\/figcaption>\n <\/article>\n\n\n
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Le quotidien et le vernaculaire cr\u00e9ent un sentiment d’appartenance non seulement a une exp\u00e9rience commune \u2014 mais aussi une histoire commune. Ce lien avec une histoire et une culture visuelle est important <\/strong>car \u00e7a donne aux gens un sentiment de fiert\u00e9 et d’identit\u00e9<\/p><\/div><\/div><\/article>\n\n\n

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Croquis montrant les diff\u00e9rents \u00e9l\u00e9ments d’une boutique de fruits et l\u00e9gumes<\/em>\n<\/figcaption>\n <\/article>\n\n\n
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\n \n \"\"\n <\/a>\n <\/div>\n <\/article>\n","protected":false},"author":78,"featured_media":45262,"template":"","meta":{"_acf_changed":false,"_metafield_presentation":"As everyday life often goes unnoticed, observers must equip themselves with conceptual tools that allow them to appreciate the ordinary. To be appreciated, the ordinary must be made strange or unfamiliar by changing perspectives and allowing the design to be felt and perceived instead of being familiar. Fruit stalls are often seen as a banality in the Parisian urban environment. My goal is to both contextualise and defamiliarise the fruit stall so that its aesthetic qualities can be appreciated. Two conceptual entry points into the world of the fruit stall are the ordinary and the notion of smallness. 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