{"id":45033,"date":"2025-07-06T19:53:47","date_gmt":"2025-07-06T17:53:47","guid":{"rendered":"https:\/\/diploma.ecolecamondo.fr\/memoire\/emma-trotter\/quand-le-cafe-saffiche\/"},"modified":"2026-01-27T15:42:26","modified_gmt":"2026-01-27T14:42:26","slug":"quand-le-cafe-saffiche","status":"publish","type":"dissertation","link":"https:\/\/diploma.ecolecamondo.fr\/en\/memoire\/emma-trotter\/quand-le-cafe-saffiche\/","title":{"rendered":"Coffee on display: Advertising stereotypes and clich\u00e9s"},"content":{"rendered":"\n<article class=\"text-title bloc\"><div class=\"text-title__content type-text\"><div class=\"text-title__wrapper wrapper typo-scope\"><p class=\"text-title__text h-paragraph style-center gut-hook-text\">ST\u00c9R\u00c9OTYPES ET CLICH\u00c9S EN PUBLICIT\u00c9<\/p><\/div><\/div><\/article>\n\n\n\n<article class=\"text-paragraph bloc\"><div class=\"text-paragraph__content type-text\"><div class=\"text-paragraph__wrapper wrapper typo-scope\"><p class=\"text-paragraph__text p-paragraph style-center gut-hook-text\">D\u00e9cryptage des repr\u00e9sentations de genre et des figures exotiques dans la publicit\u00e9 pour le caf\u00e9<\/p><\/div><\/div><\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/mockup.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/mockup-1440x1080.jpg\" data-height=\"1294\" data-width=\"1725\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n","protected":false},"author":39,"featured_media":45034,"template":"","meta":{"_acf_changed":false,"_metafield_presentation":"Coffee is much more than a beverage, it is part of a history marked by colonialism and the evolution of gender norms. Through a corpus of posters, this dissertation explores the role of coffee in advertising as a reflection of social and cultural developments. This paper highlights the ability of advertisements to convey messages, while raising ethical questions about the exploitation of clich\u00e9s: starting with the integration of coffee into our daily lives, then taking an interest in the campaigns that have exploited the figure of the exotic to attract European consumers and finally analysing the evolution of representations of women and men in advertising campaigns. In conclusion, I open up my research into designing spaces and objects, focusing on more ethical approaches, valuing history","_metafield_image_toggle":false,"_metafield_image_legend":"","_metafield_gallery":"[{\"id\":45034,\"title\":\"free-soft-cover-magazine-mockup-2\",\"url\":\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/free-soft-cover-magazine-mockup-2-1.png\",\"thumbnail\":\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/free-soft-cover-magazine-mockup-2-1-150x150.png\"}]"},"keywords":[57,68,74],"teachers_list_1":[14],"class_list":["post-45033","dissertation","type-dissertation","status-publish","has-post-thumbnail","hentry","keywords-artistic-field","keywords-research-approach","keywords-societal-field","teachers_list_1-mayalene-guelton"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coffee on display: Advertising stereotypes and clich\u00e9s - 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