{"id":44961,"date":"2025-07-13T20:20:17","date_gmt":"2025-07-13T18:20:17","guid":{"rendered":"https:\/\/diploma.ecolecamondo.fr\/memoire\/ariane-briot\/les-grands-magasins-se-mettent-en-scene\/"},"modified":"2026-01-27T12:41:49","modified_gmt":"2026-01-27T11:41:49","slug":"les-grands-magasins-se-mettent-en-scene","status":"publish","type":"dissertation","link":"https:\/\/diploma.ecolecamondo.fr\/en\/memoire\/ariane-briot\/les-grands-magasins-se-mettent-en-scene\/","title":{"rendered":"The Grands Magasins take centre stage"},"content":{"rendered":"\n<article class=\"text-title bloc\"><div class=\"text-title__content type-text\"><div class=\"text-title__wrapper wrapper typo-scope\"><p class=\"text-title__text h-paragraph style-center gut-hook-text\"><strong>L\u2019influence du th\u00e9\u00e2tre dans les Grands Magasins<\/strong><\/p><\/div><\/div><\/article>\n\n\n<article class=\"misc-separator bloc\">\n    <hr class=\"misc-separator__hr\">\n<\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/affichegm.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/affichegm-1440x991.jpg\" data-height=\"1376\" data-width=\"2000\" alt=\"\">\n        <\/a>\n    <\/div>\n        <figcaption class=\"img-fullscreen__legend p-legend style-center typo-scope\">Illustration du magasin Dufayel\n<\/figcaption>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/pt_ph_1932-01_1-7-retouche-1.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/pt_ph_1932-01_1-7-retouche-1-1440x1053.jpg\" data-height=\"2924\" data-width=\"4000\" alt=\"\">\n        <\/a>\n    <\/div>\n        <figcaption class=\"img-fullscreen__legend p-legend style-center typo-scope\">Exposition annuelle Blanc de 1930\n<\/figcaption>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/image00016.jpeg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/image00016-929x1440.jpeg\" data-height=\"1715\" data-width=\"1107\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/noel-1958-2.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/noel-1958-2-1205x1440.jpg\" data-height=\"3204\" data-width=\"2681\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/c.png\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/c-1440x684.png\" data-height=\"1635\" data-width=\"3440\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/glce-web-layout-4-83.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/glce-web-layout-4-83-1410x1440.jpg\" data-height=\"2043\" data-width=\"2000\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/8ac772cc-7cc4-4370-844e-defe8392ee20.png\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/8ac772cc-7cc4-4370-844e-defe8392ee20-1080x1440.png\" data-height=\"1600\" data-width=\"1200\" alt=\"\">\n        <\/a>\n    <\/div>\n        <figcaption class=\"img-fullscreen__legend p-legend style-center typo-scope\">Maquette d&#8217;une proposition du Printemps 2016\n<\/figcaption>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/plans_dossier_de_presse-1.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/plans_dossier_de_presse-1-1440x1018.jpg\" data-height=\"1414\" data-width=\"2000\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n\n\n<article class=\"img-fullscreen bloc\">\n    <div class=\"img-fullscreen__content type-image\">\n        <a href=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/c97db46bc5f097ea3fd0c8c246612c8b.jpg\" class=\"img-fullscreen__wrapper type-block cursor-more no-cursor-simple function-lightbox js-cursor-state\" data-cursor=\"zoom\">\n            <img class=\"img-fullscreen__img img-responsive type-hidden style-lazy js-lazy\" data-src=\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/c97db46bc5f097ea3fd0c8c246612c8b-1440x1109.jpg\" data-height=\"1517\" data-width=\"1970\" alt=\"\">\n        <\/a>\n    <\/div>\n    <\/article>\n","protected":false},"author":80,"featured_media":44962,"template":"","meta":{"_acf_changed":false,"_metafield_presentation":"Did you know that these temples of retail are also stages for live theatre?<br \/>This dissertation explores the theaterisation of Parisian department stores, revealing how they borrow from the architectural, scenographic and social codes of the theatre. Through their genesis, evolution and contemporary strategies, it highlights their role as Parisian symbols and their ability to wow. Vendor-actors, immersive sets and innovative technologies illustrate the close link between commerce and theatre. This study also asks about the future of their theaterisation in the face of digital and ecological challenges.","_metafield_image_toggle":false,"_metafield_image_legend":"","_metafield_gallery":"[{\"id\":44962,\"title\":\"image00012\",\"url\":\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/image00012.webp\",\"thumbnail\":\"https:\/\/diploma.ecolecamondo.fr\/content\/uploads\/2025\/07\/image00012-150x150.webp\"}]"},"keywords":[70,62,63],"teachers_list_1":[10],"class_list":["post-44961","dissertation","type-dissertation","status-publish","has-post-thumbnail","hentry","keywords-events","keywords-performing-arts","keywords-service-design","teachers_list_1-jean-pierre-constant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Grands Magasins take centre stage - Diploma Camondo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diploma.ecolecamondo.fr\/en\/memoire\/ariane-briot\/les-grands-magasins-se-mettent-en-scene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Grands Magasins take centre stage - 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