This project offers an immersive and temporary space for the launch of The North Face's Urban Exploration collection at the abandoned Arsenal metro station in Paris. The space will be divided into three sections: the runway area, which includes the main show, the backstage for preparing the runway, and an afterparty area.
Inspired by the culture of urban exploration (urbex), the project seeks to revitalise a neglected part of the city by imbuing it with a raw, dense, and transient atmosphere. The parade will showcase materials salvaged from the urban environment — metal structures, street signs, elements of street furniture — to create an architectural setting that embodies the brand's spirit of adaptability and adventure.
