What are the consequences of this social media on interior architecture and design today? This degree year, 2022,I am part of the first generation of professionals that will have to begin work with new challenges: social media. Instagram is this new social media. A communication tool that we need to understand. Its algorithm and jargon are part of our daily lives.My entry into working life coincides with a crossroads in our profession: will architecture join the trend and the parade of decontextualised images or reinvent itself and make full use of what this communication tool can offer it? Understanding what this new means of communication generates for architectural design. Weighing up the pros and cons without and preconceived judgement.