To me, the Côte d’Azur is a mosaic of light, smells, atmospheres, colours and words. This alphabet of the Côte d’Azur has twenty-six letters, twenty-six words, twenty-six concepts and twenty-six aspects of a magnificent land that I have got to know better since I arrived at Camondo Méditerranée. This new alphabet is not just a display of signs. It questions the very concept of what we commonly refer to as the “Midi”, the South or the Côte d’Azur. Through this alphabet, I also consider the process of enhancing the image of the Côte d’Azur. Now it's up to you to take hold of this alphabet and read it in the right or wrong order. Each letter is connected to a word, a discovery, a lesson, a thought, an anecdote or a story.